Friday, October 25, 2013

Let's Meet Travis Williams, Manager of Our Antioch Location

Q: How long have you been with Mike’s Auto Body?
A: 4 years

Q: How many years of industry experience do you have?

A: 20 years.

Q: Favorite part of the job?

A: Always changing, helping people that have been inconvenienced, and turning a bad situation into a good relationship.

Q: What do you do when you're not working at Mike’s Auto Body?

A: Golf, wake board, ride dirt bikes, boating, mountain biking, hiking, sports with kids, snow sports, scuba diving, car restoration.

Q: Major interests?

A: Old cars, trucks, BBQing,and travel.

Q: What are the 3 things you want to do in your life?

A: Go to Rio, learn to kite surf, visit Italy to see wife’s family and go to SEMA show in Vegas.

Q: What sports teams do you follow and what are your favorite teams?

A: Being from Michigan I’ve always followed the Green Bay Packers. In baseball, l follow the Giants.

Q: What was the title of the last book you read?

A: Wide Open-Jeremy McGrath Biography.

Q: Favorite movies?

A: Caddyshack, Unforgiven, Mr. and Mrs. Smith, Transformers.

Q: Favorite TV Shows?

A: Street Outlaws, NCIS, Reality shows, Discovery Channel shows.

Q: Pets and their names?

A: Miniature Australian Shepherd-Scout.

Q: Favorite outdoor activities?
A: Swimming, boating, motocross, biking, anything outdoor.

Q: Magazines or newspapers you read?

A: Maxim, 4WD, Travel, Contra Costa Times.

Q: If you could have any kind of car, what would you get and why?

A: The Lexus LF-A Supercar, it’s a beautiful thing, very fast.

Q: If you could have lunch with anyone (dead or alive) who would it be?

A: Clint Eastwood-He’s always kept it classy, involved in politics and would have a lot of interesting views of the past, present and future.

Q: What are some of the customer service things you're proud of at Mike’s Auto Body and describe your view of what exceptional customer service is?

A: Keeping in touch with the customer; offering things like water and coffee, showing genuine concerns, building a relationship, not just a sale, doing what we say we are going to do, and following through. Exceptional customer service stands out from the competition, because anyone can turn out a good product, but ensuring that the customer feels like they were treated like a friend, family member, and trusts in the quality of the repair. Know your business, respect the customer, ask for feedback, and do something with the information to better yourself and your staff.

Q: What are some of the changes you've seen in this industry over the years and how has Mike’s Auto Body reacted to these?
A: Mike’s has stuck to its roots from the “Where quality counts” slogan to learning and developing ways to meet the customers and insurance partners needs from start to finish. Building a staff that can stack the blocks of success, and continuing to build work centers that are state of the art from internal tooling to our recycling programs and set us apart from any other bay area Auto Body competitors.




Monday, October 7, 2013

The 2013 Benevolence Application is Now LIVE!

Every December, deserving people who need reliable transportation are chosen to receive completely refurbished vehicles. It’s called Mike Rose’s Benevolence Program and is well-known throughout the country as being one of the longest and most successful programs of its type.

The program is a community relationship program, where we refurbish "new" used cars and present them to deserving families and non-profit organizations during the holidays. By giving cars to individuals and families and changing their lives, Mike Rose’s Auto Body plays a huge role in helping people within the communities they serve.

Everything is donated; the cars, our technicians’ time and labor, paint materials, mechanical checks, tires, parts from our dealers and business partners. Monetary donations from our Independent Insurance Agents and Mike's Auto Body, helps to pay for the first year of insurance for each recipient.

We have partnered with the Blue Star Moms, Youth Homes, Travis Air Force Base Family Readiness Center, Foster A Dream, Children's Hospital of Oakland, and Monument Crisis Center to help find recipients.


To be considered as a recipient, you must fill out the application on line, you must have a valid driver’s license, and you must be insurable. The most important part of the application is the written one page letter explaining "why the lack of reliable transportation interferes with your current and future economic status, and how receiving this automobile will assist you in becoming self-sufficient".

“Mike Rose’s Auto Body has been participating in the Benevolence Program for the last 13 years!” Mike Rose’s Auto Body’s Marketing Manager Sal Contreras explained. We’ve been doing this for 40 years now and have donated 40 cars in total to the community, one for each year in business. It’s been a great journey and we’re happy to be announcing that the application process for 2013 opened on October 1st.”

With so many deserving families, the difficult part of the program is to pick the recipient. The letters are read by the technicians that worked on the cars and they are the ones that select their recipients.

We are fortunate to have six cars this year to "give away" during the holiday season and we will host two events, one at our Napa location and one at our Antioch Location.