Monday, April 14, 2014

To Be Green, Mike’s Auto Body Using Waterborne Paint

For a healthier planet, Mike’s Auto Body uses waterborne paint manufactured by PPG in all of its 12 locations. This environmentally friendly paint is part of the company’s plan for being a responsible, forward-thinking and conscientious part of each business community in which they repair cars.
          Mike Rose opened his first shop 42 years ago in Concord, CA with five employees in a 3,000 square-foot facility. Today, Mike Rose’s Auto Body has 12 locations employing more than 275 people and repairing approximately 1,800 cars every month. By opening new locations as the East Bay grew in population, Mike Rose’s Auto Body has expanded as opportunities have presented themselves over the years.
          Owner Mike Rose explained that several years ago they switched to a waterborne paint that would help the air while producing high-quality paint jobs time after time. “We were loyal to the same brand for 18 years and their products were performing just fine. But, we wanted to see if there was anything better out there. We’re always looking for ways to be a better company and improve our production, so we started doing our research and trying different products.”
          PPG was on their short list, but the Roses always perform their due diligence before making any decisions, especially one as important as this, Mike Rose said. “It was a careful process that started with discussions with PPG. Then, we toured quite a few shops to see them using their product. Finally, after seeing a ton of demos, we began using PPG’s waterborne product Envirobase® High Performance on a trial basis.”
          To test the product first-hand, the Roses installed the PPG Envirobase High Performance system into their Brentwood location for 90 days, Brennan Rose said. “We wanted to start with one location and then introduce it to each shop over a period of time. We chose Brentwood, because that’s where our most critical painter, Kevin Cordua (pictured), is the head painter. He gave us a very positive review and we loved the finished product, so we made the decision to switchover in all our locations at that point.”
          When they visited other body shops and collision centers using PPG, the Roses and their staff kept hearing about the company’s exemplary customer service. “Great support is what we kept hearing,” Brennan Rose said. “When it comes to any product or piece of equipment that we buy, we want a partner—not just a vendor. It’s not always about price, because in the end it comes down to the support. With 1,500 cars coming through our shops every month, we require a 100% commitment from every company we work with, and we get it with PPG.”
          Once Mike Rose’s Auto Body signed on the dotted line with PPG in October of 2009, the first task was to get its painting staff trained on using the product. It was easily done, because PPG’s training center is in Concord, CA, centrally located for all of Rose’s shops. “All of our painters and preppers went through PPG’s one-day training class, as part of the PPG’s Convert with Confidence program,” Brennan Rose said. “The training is excellent and within a very short time, everyone was comfortable painting with the Envirobase High Performance. Since then, we’ve had zero comebacks and no glitches and our staff is putting out the cars like clockwork.”
          By working with its local paint jobber, FinishMaster, Mike Rose’s Auto Body has taken full advantage of all the benefits and value-added things PPG offers. “By working with Dave Atwater at FinishMaster, we’ve been able to make this switch as seamless and painless as possible.” Brennan Rose said. “They’re very proactive and accountable, which makes it a great relationship.”
By using waterborne paint made by PPG, Mike’s Auto Body is proud to say that they’re a green business and focused on the bigger picture when it comes to fixing cars in an environmentally responsible way.


  1. I love seeing cars that are newly painted! My family and I would always watch those shows where they took a beaten down car and restored it. It was so cool for some of the paint designs and how they turned out. I would really like to learn how to do car paint.

  2. I didn't realize there was auto paint that was more friendly to the environment. I like that idea. The paint seems to be just as shiny and clear as other paints are too. I paint my cars frequently since I take them to a lot of shows. It would be interesting to try this paint next time.

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  5. You need to know one thing Smith. You have to be vigilant enough to buy a new car and insure it properly. Smith

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