Tuesday, April 29, 2014

We Believe in I-CAR and I-CAR Believes in Us




        At Mike’s Auto Body, we believe in the precepts of the Inter-Industry Conference on Auto Collision Repair (I-CAR), because it’s the educational and training organization that keeps us informed and proactive in pursuing the latest collision repair techniques available. With all of our fully-trained technicians learning and using factory repair techniques taught through I-CAR classes, customers at Mike’s Auto Body can rest assured that each and every repair we perform is safe, complete and according to the car manufacturer’s instructions. With today’s new cars and their amazing navigation systems, accident avoidance systems, composite metals and new plastics, etc., we need to be highly-trained and knowledgeable in order to succeed in today’s collision industry, and I-CAR helps us to achieve exactly that.  
        Formed by the collision industry in 1979, I-CAR is a not-for-profit training organization focused on education, knowledge and solutions for the collision repair industry. The primary goal of I-CAR is to achieve complete and safe repairs for the ultimate benefit of the consumer. I-CAR develops and delivers technical training programs to professionals in all areas of the Collision Repair Inter-Industry. In addition, I-CAR provides a communication forum for anyone interested in proper collision repair. The organization’s primary funding is derived from student tuition and services, which assures that I-CAR can remain unbiased in developing programs and services on an industry-wide basis.
        With top instructors throughout the country, I-CAR leads the way when it comes to education. Many of our techs go through extensive schooling to reach their goals professionally and by constantly pursuing the latest classes, all of the professionals at Mike’s Auto Body are some of the best in the business. And that’s why each of the 12 locations owned and operated by Mike’s Auto Body is an I-CAR Gold Class certified shop, according to Business Development Manager David Wedding.
        “At Mike’s Auto Body, we believe in I-CAR, because we want our paint and body technicians to be the best-of-the-best in the collision industry,” Wedding said. “I-CAR provides the necessary training needed to achieve that and that’s why we make certain that each and every tech undergoes all of the I-CAR training available. I-CAR is the delivery mechanism that enables our 135-plus technicians to repair vehicles back to their OEM (Original Equipment Manufacturer) specs. That way, we can return every vehicle we work on back to its pre-accident condition each and every time.”
        Gene Lopez, I-CAR’s Southwest Regional Manager, described how important I-CAR training is for any body shop and how it translates to the customer. “Based on statistics, I-CAR shops get better Customer Satisfaction Index (CSI) numbers from their customers,” Lopez explained. “69% of all the shops out there are not currently I-CAR, so when you do find one, you can rest assure that they’re elite. By maintaining a Gold Class ranking, it means that the shop is investing in the finest training in the industry. It also means they have multiple certifications from carmakers and equipment manufacturers, in many cases.”
        At Mike’s Auto Body’s headquarters in Concord, CA, the company hosts I-CAR classes primarily held on weekends and weekday evenings; so that its technicians can take the classes they need without traveling out of the area. The classes are also made available to local insurance people and techs at other body shops, according to Wedding.
        “It’s convenient for us and a win-win situation for Mike’s Auto Body and I-CAR,” Wedding explained. “Our techs can get the education they need and we always welcome anyone else that wants to do the same, because if the entire collision industry is doing a better job, it’s good for all of us.”
        Fixing cars to their pre-accident condition since 1972, Mike Rose and his family has built Mike’s Auto Body into a 12-shop organization known for its honesty and integrity with an emphasis on exemplary customer service. With two locations in Concord and Walnut Creek and one in Lafayette, Pittsburg, Antioch, Brentwood, Richmond, Fairfield, Napa and now one in San Ramon, Mike’s Auto Body is known for being an outstanding business partner in every city where it serves the public. 

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